Eight studies, conducted by Professor Adam Galinsky and colleagues, explored the antecedents and consequences of whether people locate their sense of self in the brain or the heart. The general preference for locating the self in the brain rather than the heart was enhanced among men, Americans, and participants primed with an independent self-construal, but diminished among women, Indians, and participants primed with an interdependent self-construal. Implications for research on self-concept, judgment, and decision-making are discussed.